Marrying the provenance of quality home reared meat with a range of home produced pies and a passion for the best in customer service has already proved to be a real recipe for success, so much so that ‘Low Howgill’ needed more manufacturing space and a permanent shop window.
In prime position, the Bank in Appleby is the perfect location and was the number one choice for Low Howgill’s first foray into retail. It has plenty of room at the back for a bakery, meat preparation and cold storage, allowing the family the luxury of leaving the beef to hang and mature at the farm’s existing facilities.
Work on the building is already underway, with the sills of the double window front already dropped over 30cm allowing Appleby shoppers to see what’s on offer inside. The plan is to retain much of the character and heritage of the building, whilst creating a modern interior that’s understated and welcoming. It will reflect the quality of the food on offer and a hint of the Low Howgill personality.
2015 is set to be an epic year for the ‘Low Howgill’ family, brother Joe gets married just before the shop opens and Jennie has promised a giant Meat Pie Wedding Cake, then Mum and Dad are taking a step back, leaving the retail development to the next generation – Steve and Jennie, the family Butcher and Baker .
Eager to demonstrate their commitment to the local community Steve and Jennie Allison said “It’s forty years since my Dad started farming near Appleby and the family farm is core to our success, so too is the support we’ve had from our customers. There’s been a Low Howgill market stall every Saturday in Appleby for the past 4 years and each year our business has grown. It’s exciting to think we’ll have a permanent presence and are keen to ensure we work with as many local suppliers as possible right from day one. That’s why we’re using local designers and contractors to create the shop and will be working with as many local producers as possible to fill our larder.
“We know our customers want quality and provenance so now we can offer that six days a week. Hopefully we can introduce a new style of butchery to Appleby, one that offers a modern range of products that will get people excited about what they eat and where it comes from.
“As well as our own traditional meats and seasonal sausages, we’ll source local chicken too, making sure we can offer the best range of fresh meat possible. On the Deli we’ll have hot pies made fresh in the morning, plenty of cooked meats, pates, cheeses, olives, breads and cakes. Catering for lunch trade there’ll be sandwiches and hot drinks and for suppers we plan to have a range of kitchen ready products home grown in Cumbria.”
Aiming to become a destination food shop for visitors, Jennie is also sourcing other products like local jams and chutneys, fudge, chocolates and of course, Kendal Mint Cake.